Make your first short link, keep your links organised, bring your team in and see who clicks.
From sign-up to a short link you can share, in a couple of minutes.

On the Links page, click Create link. The new link goes on the domain picked in the sidebar, so switch domains there first if you need to. Only the destination is required: the rest of the form opens up once it is filled in.

The preview people see when the link is shared, its image, title and description, comes from the destination page.
To change a link later, click its title in the list. Changes apply right away. Changing the slug makes the old address stop working, including on printed QR codes. The ⋯ menu on each row also has QR code, Refresh preview and:
On Pro and Business, your workspace can have its own subdomain of our shared domain, with your company’s name at the front of every link. It works the moment you claim it, with nothing to set up.
A subdomain counts toward your plan’s domains. Owners and admins can claim one. From the ⋯ menu on the Domains page you can choose which domain new links start on with Set as default, or archive a domain to hide it while its links keep working.
Your own domain, coming soon. Soon you will be able to use a domain you already own, like go.yourcompany.com.
The Links page shows the links on the domain picked in the sidebar. Above the list:

The count beside Sort shows how many links match out of all those on the domain. Clear filters brings the full list back. To come back to a filtered view later, bookmark the page or send its address to a teammate.
For one link, click its click count, the bars icon beside it, or View stats in its ⋯ menu. For a group of links, filter the list by folder or tag and click Analytics: you get the combined clicks of every link in that folder and tag on the domain.

Bots are counted apart from people, so the headline numbers reflect real visitors. The click count in your list is every click since the link was made.
The Free plan is for one person. On Pro and Business, owners and admins can bring in as many people as they need from the Team page.

To change someone’s role or remove them, use the ⋯ menu on their row. Removing asks you to click twice. You can’t change your own role or remove yourself, only owners can change other owners, and every workspace needs at least one owner.
The API lets your own code do what the dashboard does: create and edit links, organise them with folders and tags, and read their stats.

A key can do what the person who made it can do, and no more. If they leave the workspace or become a viewer, their keys stop working. Viewers cannot make keys.